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Case Study: oOh! Media

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Case study presentation featuring oOh! Media signage.

Introduction

Earlier this year, Verge Safety Barriers partnered with oOh! media, a leader in outdoor advertising, to deliver a robust steel barrier solution for their new, large-scale warehouse facility. After consolidating multiple smaller warehouses, oOh! media needed to ensure their new hub was equipped with heavy-duty protection to manage a high volume of vehicle and pedestrian traffic safely.

Barrier and pathway outside a building

Products Installed:

Verge Guard-PRO Double – Approx 80lm

Impact Pedestrian Gates x 9 units

Impact HDP Barrier – Approx 210lm

Wide parking area with yellow markings and barriers.

The Challenge: A High-Traffic, Multi-Vehicle Environment

The new facility operates as a dynamic drive-in, drive-out hub. The daily operations involve a constant flow of light commercial vans and heavy trucks, creating two primary safety concerns:

  1. External Pedestrian Safety: Truck drivers and staff needed a safe way to navigate the facility’s exterior to access amenities. Without a designated and physically protected walkway, they were exposed to significant risks from moving heavy vehicles around the perimeter.
  2. Internal Asset Protection: Inside the warehouse, vehicles are constantly maneuvering. A durable barrier system was required to segregate traffic and protect personnel, equipment, and the building structure itself.
Empty warehouse interior with yellow safety barriers

The Solution: A Heavy-Duty, Steel-First System

Verge Safety Barriers implemented a strategic, multi-faceted solution with a focus on the strength and reliability of steel.

  • Perimeter Protection with Verge Guard-PRO:The primary safety feature was the installation of 80 metres of Verge Guard-PRO Double Rail barrier around the facility’s perimeter. This heavy-duty W-beam steel barrier created a clearly defined, protected walkway, ensuring truck drivers and staff could move around the site safely, completely separated from live traffic lanes.
  • Controlled Access with Impact Pedestrian Gates: To ensure safe movement across vehicle pathways, nine Impact Pedestrian Gates were strategically placed within the steel barrier line. These gates provide clear, secure entry and exit points for pedestrian zones.
  • Internal Segregation: To manage the internal traffic, approximately 210 metres of our polymer Impact HDP Barrier were installed to create a strong physical separation between vehicle routes and work areas.
Warehouse interior with yellow safety barriers and markings.

The Result: A Secure and Efficient Hub

The comprehensive installation by Verge Safety Barriers has transformed the oOh!media facility into a safer and more organised environment. The robust steel guardrail provides ultimate protection for pedestrians and defines the site’s traffic management plan, minimising the risk of accidents and ensuring that oOh!media’s high-paced operations can continue to run smoothly and safely.

Need robust steel barrier protection for your facility? Contact Verge Safety Barriers today for a free consultation and let us help you design a solution that protects your people and your property.

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